When Jason Alba found himself laid off from his job a couple of years ago, he came to an important realization: While he was a manager and had an MBA, he was competing against those with much more experience in the job market.
“People I was competing against had a lot more depth,” he says. “Most of the recruiters were looking at people with a lot more years than me.”
That experience impressed upon him the need to continually manage his own career by networking more effectively and establishing his own personal brand so that he would stand out to potential employers now and in the future, even if he didn’t have decades of experience.
Alba, founder of JibberJobber (www.jibberjobber.com) says that it’s the need for breadth and depth in the job market that spurred him into creating the “You Get It” award (http://www.jibberjobber.com/blog/?p=87), for someone who is doing a great job to develop their professional presence, often through a blog and Web site.
“You can quantify your depth and breadth of experience through a blog over time, to show what you can do,” Alba says. “It’s not a job seeker blog. I don’t like those. It’s more a way to show what your passions are, how good you are at what you do.”
That said, Alba cautions that anyone blogging should do it wisely, avoiding the all-too-common pitfall of “using bad language and being screwy and unfocused,” he says.
“You want to see someone’s personality, and show your depth and breadth as your blog is developed,” he says. “But you don’t want to stand out in the wrong way.”