Friday, March 14, 2008

Managing Your Online Reputation

Blogging has opened a whole new world for those who want their voices to be heard. From the teenager writing about everyday angst to the politico hoping to sway the masses to the business person seeking new business, the blogging world has exploded in recent years.

Still, there are a lot of growing pains that go along with the written word. I should know, since I've been a journalist for more than 20 years. I received a college degree in journalism, and have worked with some of the top journalists in the country. It is part of the everyday fabric of a journalist's life to constantly question and assess sources and information and even our own personal biases when we put our hands on a computer keyboard.

Many bloggers have never had these discussions, and that makes sense. The medium has clearly outpaced the ability to discuss all the ramifications of what is written, but it's time we took a deep breath and did just that.

One of the people who thinks a look at blogging and the responsibilities that go with it is important is Liz Strauss at Successful and Outstanding Blog, considered by many to be one of the leading voices in the blogosphere. As part of her very popular SOBCON08 in Chicago on May 2-4, Liz has asked me to speak. My subject: "Managing Your Online Reputation – Avoiding Situations that Need Damage Control."

I'm going to spend some time in the coming weeks interviewing legal experts to get the latest scoop on the liabilities that go along with blogging, and I'll also explore some of the issues that journalists talk about every day: the personal responsibilities that go along with writing for the masses; how to best manage your influence and connections for the long term; and how to react when things go wrong.

If you'd like to find out more about the conference, you can also check out Jason Falls' video. If you're attending and want me to discuss a particular issue, let me know.


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Terry Starbucker said...

Hi Anita - I very much look forward to introducing you to the SOBCon08 audience, and better yet, taking in your presentation! See you soon,

Terry Starbucker

Anita said...

Liz has a terrific program lined up, and I think it's not only going to be very informative, but fun. See you there!

Karen Putz said...

Looking forward to this!

Unknown said...

Looking forward to hearing what you have to say on this topic!

Jeff Healy
Vice President