Tuesday, February 25, 2014

She Loves You Yeah, Yeah, Yeah: Lesson from the Beatles

It was 50 years ago this month that the Beatles hit the American music scene. You may have watched CBS ‘ salute to the Beatles Friday night, “The Night That Changed America: A Grammy Salute to the Beatles,” on the 50th anniversary of the band’s debut appearance on “The Ed Sullivan Show.”
While there are numerous documentaries and celebrations of this legendary rock group and their impact on music, it is also worth noting the career savviness of these young men.
The actions they took five decades ago are worth heeding for those also seeking a long and successful career.
Among the Fab Four’s smart moves:
  1. They understood their market. In an interview in February 1964, Paul McCartney was asked how long he thought the Beatles would be around. “As long as you keep coming,” McCartney responded. What McCartney and the other band members revealed was that they understood they had to continue to be relevant to customers and deliver (see more here)

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