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Monday, April 7, 2014
Research: Spur Workers Through "Do Nothing" Option
Want your team to get more done? Then give them the option of doing nothing.
While you might believe you’re giving them free reign to goof off, a new study shows that by giving people the option of doing nothing, you’re actually spurring them into reaching their objectives.
Wharton University marketing professor Rom Y. Schrift and Jeffrey R. Parker, a marketing professor at Georgia State University, found that by introducing a “do-nothing” option, people become even more committed to accomplishing goals.
Schrift explains that while you may assume that having the option of doing nothing will make someone less persistent, being able to choose actually teaches someone about himself and personal preferences, and that helps the person persist longer when hitting a roadblock or difficulty.
Schrift adds one important element of this method is ensuring that a “not doing” choice “isn’t really desirable” or “relevant.”
“In this case, a manager could add that ‘I don’t really recommend (read more here)