Digital Progress Critical to Employee Retention

If companies want to retain talent, they need to realize that being seen as technologically savvy is critical to workers.

Recent research, from MIT Sloan Management Review and Deloitte, finds that "employees across all age groups want to work for businesses that are deeply committed to digital progress.” 

“Company leaders need to bear this in mind in order to attract and retain the best talent,” the report says.

But that doesn’t mean workers will follow a digital transformation without hesitation. Past failures show a landscape “littered with examples of companies focusing on technologies” without investing in changing mindsets and processes of building cultures that fostered change,” the report finds.

Companies may be surprised to discover that their workforce is ready and able to become more digitally savvy if given the opportunity and support from leadership. For example, the report found that 80% of respondents say they want to work for a digitally enabled company or digital leader – and that includes workers age 22 to 60. Many expressed dissatisfaction with their company’s digital efforts, and that dissatisfaction can lead to turnover.

David Krantz, CEO of YP, says that he believes people to be the most important part  (read more in the story here)