When a study was released earlier this year noting that procrastination can make you more creative, many people probably rejoiced.
Instead of being thought of as slackers by co-workers and bosses, they can now claim they’re not goofing off – they’re being “creative.”
To a certain extent, that’s true. The research the University of Wisconsin found that those who put off doing work by playing games like Solitaire for five minutes before offering ideas were 28% more creative – as rated by assessors – than those who started working on their ideas right away.
Part of the reason is because you may default to more conventional ideas when launching immediately into work and delaying your efforts may allow you to connect with something more creative. Still other studies have found that when you allow yourself to get bored, you’re more likely to get those creative juices flowing, which is why many people report having breakthrough ideas while stuck in traffic or washing the dishes.
But just delaying the start of your work or getting bored isn’t a guarantee that you’re going to pop up with an idea that will rival the invention of the telegraph or the iPhone.
So what is it that fuels some individuals and organizations to be so innovative? Why does it seem some people get an extra helping of creativity or some companies can churn out innovative ideas seemingly every week?
Moving the world forward
Robert F. Brands, author of “Robert’s Rules of Innovation II,” says that it’s important to first understand that individuals and organizations may be their own worst enemies when it comes to creativity and often set up their own innovation roadblocks.
“You might only think you can be innovative in creating a new service or a new product. But there is lots of space in any job to be innovative,” he says. “Anyone can be innovative.”
Second, when you try to be innovative, you need to (read more here)