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Monday, June 5, 2017
How Gamification Leads to Business Success
Look at your keychain. See all those "reward" tags hanging from it?
Now, check out your wallet. Are there credit cards in there that offer frequent flier miles? What about your smartphone? Got apps that help you track what you've eaten today?
If any of these apply to you, then you are living proof of the power of gamification, or using game-like elements to encourage customer participation. You are connected to a specific company and its products in a way that you may not even think about.
Now, here's the really tough question: Why aren't you doing the same thing for your small business?
If you've ignored gamification because you believe it's something only a larger company can implement, then you're missing a golden opportunity to not only boost customer loyalty and sales, but also to better (read more here)