What makes you unique? If you ask your nana, it’s the fact that you have the cutest little dimples ever. Your friends might say you’re special because you can burp the alphabet. But do those things really mean anything to an employer?
Probably not. The key to success in your career often comes down to how you’re able to bring that special “something” to an employer — some unique ability or skill that will help them beat the competition.
But coming up with that unique value proposition — or your personal brand story — can be daunting. Thousands of people may say they have many of the same skills as you (project management, copywriting, leadership, etc.), so the key is figuring out how you can differentiate yourself in a positive way.
“You’re not an ‘employee’ of General Motors, you’re (read more here)