Monday, February 11, 2019
Research Shows the Secret to Influencing Social Change at Your Company
Do you care about social issues like protecting the environment or curbing poverty? Would you like to see your employer get more involved in such issues?
If so, you might want to pay attention to research that shows you might be more successful in getting a company on board if you frame the issue to fit the company's values and mission.
"Our findings suggest that this approach works because it elicits feelings of anticipated guilt and motivates managers to devote resources and promote issues that benefit society," says David Mayer, a University of Michigan professor and one of the researchers.
In other words, you may want to see your company practice more sustainable practices to help the environment, but the best way to get your manager on board is to connect that sustainability to your company's business and its stated values in a "moral" type of message.
However, don't just try and get a manager to support your issue with only economic language or moral language. Researchers say this strategy isn't always as successful as connecting morality and the business values.
Mayer says that the research clearly shows that even lower level employees can be successful in trying to bring about change for social issues in their companies, which can provide "inspiration in their future that they can be influential within their organizations."