tag:blogger.com,1999:blog-5579284890902840419.post6688798880436631525..comments2023-12-13T08:45:02.282-06:00Comments on On the Job by Anita Bruzzese: How to Protect Your Personal Brand When Your Company's Reputation SucksAnitahttp://www.blogger.com/profile/07673125042097858304noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5579284890902840419.post-41710802862507461842009-03-30T18:17:00.000-05:002009-03-30T18:17:00.000-05:00Paul,Great suggestions! I think the key is that we...Paul,<BR/>Great suggestions! I think the key is that we have to realize that we must always be proactive in our career management. Too many people waited until they were laid off (or close to it) before they started using LinkedIn, or trying to network in other ways. It has to be like on-going car maintenance -- if you neglect it too long, you're going to find yourself with a really mess on your hands.Anitahttps://www.blogger.com/profile/07673125042097858304noreply@blogger.comtag:blogger.com,1999:blog-5579284890902840419.post-82018608844848036332009-03-30T17:17:00.000-05:002009-03-30T17:17:00.000-05:00AnitaAs always thanks for the thought stimulus. Ma...Anita<BR/><BR/>As always thanks for the thought stimulus. Makes for an interesting discussion and unfortunately a challenge that a few others are going to face - be it the largesse of an AIG or just the lack of forsight of a GM or Chrysler. I would think Rick Waggoner at GM is going to face a challenge or two at his next set of interviews!<BR/><BR/>Unfortunately for most the poor corporate brand is going to taint the individual much more than the other way around. Dan talks about a personal brand destroying a corporate brand - that would be in a very few cases where the personal brand is the corporate brand. <BR/><BR/>Tips for those affected:<BR/><BR/>1. Build up a key achievements and strengths document that carries testimonials and endorsements from those outside of the tainted organization. Suppliers, customers etc who thought you did a great job will likely carry more weight than a reference from Jeffrey Skilling! Get those endorsements up on your LinkedIn and Naymz profiles too. <BR/><BR/>2. Identify your core values and ensure that you are projecting those clearly and strongly in your interactions with prospective employers. Show that you live your life by your own moral code not a companies values. It's great to align yourself with the company values and look for like minded corporations - but it can only go so far - after all one of Enron's values was Honesty!<BR/><BR/>3. In an interview draw the company organization chart and talk about the impacts and relationships you had there. Make it about the success and influence you had on people, less about the association with poor corporate decisions. <BR/><BR/>Just my toonies worthPaul Copcutthttps://www.blogger.com/profile/17620005559791410289noreply@blogger.comtag:blogger.com,1999:blog-5579284890902840419.post-7143805824262280262009-03-30T12:50:00.000-05:002009-03-30T12:50:00.000-05:00Barbara,Hopefully, the lessons of Enron -- and now...Barbara,<BR/>Hopefully, the lessons of Enron -- and now AIG -- will be positive ones for many people. They will finally understand that not only is it worth the effort to promote a personal brand, but it's critical.<BR/>Thanks for your comment.Anitahttps://www.blogger.com/profile/07673125042097858304noreply@blogger.comtag:blogger.com,1999:blog-5579284890902840419.post-75711108302561641342009-03-30T12:16:00.000-05:002009-03-30T12:16:00.000-05:00First off, wonderful post! My contributions would...First off, wonderful post! My contributions would be that AIG employees need to realize they canNOT fix their company's past...but that company does NOT stand for their OWN personal values.<BR/><BR/>Always present yourself as your OWN brand, not offshot from a corporate entity.Barbara Ling, Virtual Coachhttp://www.virtual-coach.comnoreply@blogger.com